Kerala Tourism has received a timely boost during the lean season, with UK based style magazine Vogue featuring visuals from Kerala in its latest issue. The magazine’s fashion crew opted to have the backwaters and paddy fields of the Kerala among other visuals as the backdrop to its "Indian summer shoot" that is featured in the June edition of the magazine.According to a report in Economic Times, commenting on the latest recognition for brand Kerala Tourism, V Venu, Tourism Secretary of Kerala said that the fashion shoot in an exotic setting provides a sheen of importance and that it was the same sheen of importance that a person taking a vacation photo felt, chronicling themselves in a foreign place or next to a celebrity. The photo feature by master French photographer Patrick Demarchelier is expected to underline the brand image that Kerala tourism has built over the years of being an up market locale offering Experiential Tourism products.
The spread of the message in the UK market is particularly appealing to Kerala tourism, considering that the UK is Kerala’s largest source market, which accounted for 1.41 lakh tourists to the state in 2008, out of the 5.99 lakh international tourists who visited Kerala last year.
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